SaaS Initiation 2026

Industry Analysis

In the twelve months to 2 September 2026, the software companies in this study that sell cybersecurity rose 70.8%. The ones that sell enterprise resource planning fell 42.8%. That is a spread of a hundred and fourteen percentage points between two groups of enterprise software companies, over the same twelve months, in the same market — and both moves were explained by the same commentators using the same three letters. This is a full institutional-grade sector initiation on Software as a Service: seventeen structured chapters, 32 charts and one fully interactive exhibit covering seventy-six companies across eleven subsectors, where every chart names the house that originated its numbers, on the face of the figure.

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Research Study

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Inside the report

A few of the charts inside the full interactive report.

Chapter 1 · Introduction What This Study Is Built On
Chapter 2 · The Board Combined Market Value, by Category
Chapter 3 · The Model Gross Margin, by Category
Chapter 4 · The Bear Case Where the Falls Are, by Size of Company
Chapter 5 · The Bull Case Where the Value Went, Not Where It Left
Chapter 6 · Agents & Appropriation Where the Money Goes When a Contact Centre Automates
Chapter 7 · CRM & the Front Office CRM & the Front Office, Twelve Months
Chapter 8 · ERP & the Back Office ERP & the Back Office, Twelve Months

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