Global e-commerce is a $6.3 trillion market that has stopped compounding like a growth market. It grew at 16.8% a year for a decade and 9.4% in 2024 – and when a market slows from 20% to single digits, the returns stop going to everyone and start going to whoever holds structural advantage. This is a full sector initiation on global e-commerce: how big it really is, how far it has penetrated retail, who owns it, and what changes next.
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Research Study
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