Google holds 35.7% of a US$740bn digital-advertising market and pays Apple roughly US$20bn a year to stay the default — the most profitable distribution arrangement in technology, and the single largest piece of evidence in the antitrust case against it. This is a full institutional-grade equity research report on Alphabet Inc. (NASDAQ: GOOGL / GOOG), adapted from a 71-slide deck into a structured, chart-heavy analysis of the share structure and founder control, twenty years of financial history, the three advertising businesses, Google Cloud, Other Bets, the AI threat and the regulatory file.
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